Hypebeast -
5 Jan 2017 23:40

In October 2016, Kodak rebranded itself, harking back to the finer times of film. So maybe it isn't surprising that the company announced at CES today that it will be bringing back Kodak Ektachrome film for photographers who still use the old school medium. Originally axed by the company back in 2012, it appears that enough people are shooting analog once again for a comeback to be made. "The reintroduction of one of the most iconic films is supported by the growing popularity of analog photogra...
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